It is IBG AFRICA’s purpose and commitment to provide advice to those looking to grow their businesses and trade throughout Africa, via strategic brand-management, whether it be nations, regions, cities or corporations.
IBG AFRICA’s team, under the management of Roger Vickery and Abdellatif Mazouz, looks forward to working together with clients to elaborate and put into operation innovative brand strategies, solid brand stories and credible signatures for export ventures and to help attract more tourists, investors and customers.
Our principal activities, on behalf of African corporations, cities, regions and countries or those seeking to work with Africa are:
- Brand audits
- Brand strategies and business-models based on brands
- Branding for export
- Brand concepts, design, protection and deployment
- Brand valuation, analysis of investment in brands, ROI and brand performance
- Advisory for IP (intellectual property) and brand-related transactions, including search for, negotiations and drafting of contracts with prospective partners.